6:01 PM
karam
You have an advertising assignment of some sort. If you’re sitting with a blank computer screen and struggling about what to do, stop. There’s a better way.
To start with, forget that daunting assignment for a while. Instead, gather facts that will interest and inform your audience. And hey, take it easy. This gathering process won’t stress you at all. Rather than grappling for the right words, you can turn the radio on, muse about good things, and – oh, yeah – collect information.
Best of all, fact-finding is the right thing to do at this stage. Ultimately, delivering advantages to the audience will produce more than pulling everything out of your head...or somewhere else.
FYI: Gathering is seen as a low-level chore, but that’s not true. Getting the nittygritty...
• Makes you knowledgeable, and this is essential to success
• Could give you the right strategy, appeal, idea – everything
The makings of a wonder worker
You’re probably told to generate stunning results on a small budget. And do it instantly.
It’s tempting to quit before you start. You think, “Nobody else has been able to advertise this product right. And now they want me to pull off a miracle in two months!”
On the contrary: You can put everything on the right course. You can deliver solid advertising that pulls in more responses, builds the image, and does more over the long term. But there are few miracles in the process. You have to mastermind and follow a creative advertising program that changes with necessity.
Posted in
Business
